Introducing ICON by Crane: Revolutionizing the Hot Beverage Experience!

Prepare to be captivated by the unrivaled innovation and sophistication of ICON, our cutting-edge free-standing premium hot beverage machine. Developed in direct response to our customers’ demands, ICON is set to redefine the way we enjoy hot drinks.

From the moment you lay eyes on ICON, you’ll be spellbound by its sleek design and mesmerizing user interface. It instantly captures your interest, beckoning you to indulge in a world of exquisite flavors and sensory delights.

But it’s not just about appearances. ICON delivers an unparalleled drinking experience, consistently crafting each beverage with stellar taste, intoxicating aroma, captivating color, and flawless appearance. Every sip will leave you craving more, ensuring that consumers keep coming back for their favorite hot drink fix.

At the heart of ICON lies an unwavering commitment to the highest quality. Its new illuminated vend area creates an alluring atmosphere, and you have the power to customize it to match your interior design, logo, or branding. With a personal touch, the Escutcheon surround can be painted in any RAL color, adding a touch of uniqueness that sets you apart. And with a user interface that sets new standards, operating ICON becomes an effortless and delightful experience.

Prepare to be impressed by the built-in durability and reliability that ICON guarantees. Espresso models boast the proven Co-Ex brewer, creating barista-style espresso-based drinks from freshly ground beans. Freshbrew models feature the Crane Oltre brewer, ensuring industry-leading reliability and simplicity, tested to withstand over 4 million vends. The Crane cup drop unit leads the way in cup drop reliability, tested to over 3 million. With ICON, you can enjoy peace of mind knowing that your machine is built to last.

But that’s not all. ICON is designed with sustainability in mind. It proudly incorporates 40% recycled materials and is 82% recyclable at the end of its life cycle. With its class-leading energy efficiency, ICON holds EVA EMP A+ and A ratings. In energy-saving mode, it consumes up to 41% less energy, making it not only a choice of luxury but also a responsible one.

The stylish design of ICON is not limited to its exterior. It offers you the opportunity to upload high-definition videos or images, allowing you to promote your products, brands, company, or location in a visually captivating manner. Customize the vending machine with your own graphics, creating a unique and memorable experience for your customers. ICON offers unlimited menu flexibility, allowing you to tailor the menu to your location, providing unrivaled browsing and choice. And remember, sometimes, less is more, so you have the freedom to keep it simple and let the elegance of ICON speak for itself.

Get ready to embark on a hot beverage revolution with ICON by Crane. It’s time to elevate your drinking experience to new heights, where innovation, style, and customization converge to create an unforgettable journey of flavor and pleasure. Don’t miss out on this extraordinary opportunity – embrace ICON and let your taste buds savor the extraordinary!


Prepare to be amazed by the extraordinary features of the New ICON selection panel – an intuitive marvel designed specifically to delight and captivate consumers. Say goodbye to confusing menus and hello to a High Street Coffee Shop drinks menu that is refreshingly simple to navigate. With highly visible icons boasting a sleek smartphone look, the ICON selection panel effortlessly attracts and engages consumers, making their beverage selection a truly enjoyable experience.

But it doesn’t stop there. ICON is committed to delivering the highest quality coffees and teas, ensuring that every sip is a moment of pure satisfaction. From rich, aromatic coffees to soothing, flavorful teas, ICON is dedicated to elevating your taste buds to new heights.

Prepare to be enthralled by the optional 21″ Full HD Media Screen, which takes your vending experience to the next level. Immerse yourself in stunning visuals and captivating advertisements that will leave a lasting impression on both you and your customers.

Equipped with SureVend product delivery sensors, ICON guarantees a seamless and reliable dispensing process. No more frustrating experiences or missed beverages – every drink is securely delivered to your waiting hands, ensuring complete satisfaction.

Introducing the groundbreaking MyCode feature, designed to make selecting your favorite drink even easier. With a simple and unique 4-digit code, you can effortlessly access and enjoy your preferred beverage. Say goodbye to the hassle of scrolling through menus – simply enter your personal code and let ICON do the rest.

Prepare to be amazed, thrilled, and inspired by the sheer brilliance of the New ICON selection panel. It’s time to embrace a vending experience like no other, where intuitive design, simplicity, and high-quality beverages converge to create an extraordinary journey of taste and pleasure. Don’t miss out on the opportunity to make every sip a moment of pure bliss – choose ICON and indulge in a beverage experience that will leave you craving more.